09 July 2009

Affluents Are Investing More on Outdoor Living Areas

from a press release:

New study from Unity Marketing reports on trend toward garden and outdoor interests among affluent consumers

Stevens, PA July 7, 2009 -- Affluents are spending more on their outdoor living spaces, giving a much needed boost to category retailers and marketers during this recession. Spending by affluents on outdoor living 'luxuries' rose 22.6 percent from 2007 to 2008. Continued strong demand for home improvements to outdoor living areas in the first quarter 2009 boosted affluent's spending by 33 percent from the same period last year. This makes outdoor living a particularly strong category in an otherwise dismal consumer market.

As the summer season heats up, prospects are good for continued growth in the outdoor living market, says Pam Danziger president of Unity Marketing and author of a new trend report on the outdoor living market, entitled Reaping the Fruits of the Recession -- A Trend Report on the Market for Outdoor Living Luxuries, and based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007, 2008 and 2009.

Read more at the Unity Marketing website.

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