05 September 2009

Visual Merchandising: Branded Displays

Christine Sisson is back, guest blogging today about more great retail displays she found in Portland, OR. With feet firmly planted in the design world, Christine is a freelance writer and public relations consultant. She blogs about style, found objects and her European adventures at christinesisson.wordpress.com. Here is her report:

Use the power of brand recognition to your advantage. At Relish, manufacturers are highlighted in a variety of ways: Items by local designers are displayed with placards; merchandise from larger, recognizable brands are shown with custom fixtures and signage.

Relish, shoprelish.com, in Portland OR carries Marimekko Finnish textiles
Marimekko, the Finnish textile company distinguished by bold patterns and bright colors, undoubtedly has a following. This signage, along with the coffee table book showing the merchandise on display, draws in loyalists. For shoppers new to Marimekko, the display lends credibility and prestige to the items for sale.

A display of Chilewich vinyl mats and textiles in Relish, a home decor store in Portland, OR. Christine Sisson, wordsonstyle, toured the store

Known for its distinctive woven vinyl mats and other textiles, Chilewich, as a brand, is modern, chic and no-fuss. This custom fixture complements the streamlined, muted merchandise and signals to shoppers who recognize the brand. Those unfamiliar with the line can see it all in one place, understand its key features and mix and match items.

Also in this series: "Effective Retail Displays," from Aug. 27 and part 2, "Retail 101" from Sept. 2.

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