19 February 2010

Miles Talbott in deal with Shabby Chic collection

from a press release

MILES TALBOTT TO PRODUCE SHABBY CHIC® COLLECTION


High Point, NC – Custom upholstery manufacturer Miles Talbott Furniture announces the launch of a new licensed upholstery line with Shabby Chic Brands, LLC. The collection will blend English elegance with California casual to create the unique and eclectic aesthetic made famous by designer Rachel Ashwell.

Ashwell’s original designs launched a brand that hit a chord with customers who have found her comfortable and relaxed approach to design both reassuring and achievable. “With this partnership we are building the “Shabby Chic® Collection,” said Jim Stokes, managing partner. “We are thrilled to be able to bring to market the brand’s current design inspirations.”

“Our strategy is to partner with the best talents in the industry who have distinctive designs that enhance our product offerings. The Shabby Chic® brand is a fabulous addition to our assortment” stated George Jordan, company president. “As a company, we are not satisfied with simply following current trends; we want our customers to come into our showroom because they expect to see the most exciting styles in the industry.”

“The Shabby Chic® brand is one of the truly iconic home furnishing brands of the past 20 years,” said Ramez Toubassy, President of Brand Sense Partners, the brand management and business development firm that acquired the brand in 2009. Toubassy is also CEO of Shabby Chic Brands, LLC. “We feel that, now more than ever, the consumer is looking for design-driven and elegant, yet livable and casual, home furnishing products and that Miles Talbott is the best partner to deliver the brand’s core tenants of beauty, comfort and function as they relate to upholstered furniture.”
“We have worked with Miles Talbott to create a lovely collection of chairs, loveseats and sofas, each with the qualities the Shabby Chic® brand is famous for. An eclectic mix of leather and upholstered occasional chairs complement a sumptuous range of machine washable slipcovered furniture, both classically mushy and with a modern flair. Fabrics have been carefully chosen and include classic Shabby Chic® patterns as well as new introductions”, said Ashwell.

The collection will debut at the International Home Furnishings Market in High Point, NC this April. See the collection at IHFC’s InterHall, Space 202, as well as the Miles Talbott showroom located at 1690 English Road and the GuildMaster showroom located in the C&D building, 1A & 1G.

About Miles Talbott

Miles Talbott was founded in 1993 by Michael Thomas Furniture to expand its offering of top quality furniture for the growing market of lifestyle upholstery. On the web at www.MilesTalbottFurniture.com, the Miles Talbott High Point Showroom is located at 1690 English Street.

About Shabby Chic and Rachel Ashwell
The Shabby Chic® brand was founded in 1989 by designer Rachel Ashwell, who opened the first store on trendy Montana Avenue in Santa Monica, California with a line of slip-covered furniture, bedding, fabrics and vintage items. The brand quickly expanded and has been featured in top national home and lifestyle publications. The brand was acquired in 2009 by the brand management and business development firm Brand Sense Partners, who formed Shabby Chic Brands, LLC.

Rachel Ashwell has educated and inspired fans through a series of books – Shabby Chic, The Shabby Chic Home, Rachel Ashwell’s Shabby Chic Guide to Treasure Hunting and Decorating, Shabby Chic: The Gift of Giving, Shabby Chic: Sumptuous Settings and, most recently, Shabby Chic Interiors. In addition, Ashwell hosted the former “Rachel Ashwell's Shabby Chic” television show on the Style Network and E!. Today Rachel Ashwell Shabby Chic CoutureTM flagship stores are located in Santa Monica, California and Soho, New York, and London’s Notting Hill neighborhood.

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