11 February 2010

Visual merchandising

Gift & Home Today is taking the day off. Please enjoy this feature from an earlier posting.

Staged vignettes take the guesswork out of the shopping experience, as customers are able to visualize how they would show merchandise in their homes. Inviting displays like the ones below incorporate merchandise that can easily be mixed and matched—and that look natural, functional and pleasing. Why buy just the sofa, when that end table looks so nice next to it? Click to continue.

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