25 May 2010

More lines join TrafficBuilder

press release



TrafficBuilder to be rolled out in mid-June

May 25, 2010—SnapRetail announced the addition of more leading vendors to the list of those who will support retailers with their marketing content in its TrafficBuilder marketing system. Newly announced lines include Arteriors, Murval, Napa Home & Garden, Natural Life, Santa Barbara Studios, Sterling Industries and Tervis Tumbler.

“We view TrafficBuilder as a breakthrough in our ability to support our retailer customers in marketing to their customers,” exclaimed George Schuetz, President of Natural Life. “We love that our retailers can better market to their consumers with new types of marketing- email, Facebook and Twitter.”

“Vendors clearly see this marketing system as pioneering in this industry,” said Ted Teele, CEO of SnapRetail. “This is evidenced by over 75 vendors now having committed to participating in the TrafficBuilder system.”

Previously announced lines include Mud Pie, Midwest-CBK, Lindsay Phillips, Yankee Candle and Evergreen.

TrafficBuilder is an easy-to-use email marketing and social media marketing system for independent retailers that enable them to better market to their customers, resulting in higher store traffic. Vendors provide content in the form of product images, videos and designed emails which are then used by retailers in their marketing communications.

TrafficBuilder is scheduled to be launched in mid-June. Retailers will be able to see demonstrations of the system in SnapRetail showrooms in Dallas, Atlanta and Vegas during the summer markets. They are also invited to participate in free seminars on best practices in electronic marketing, Facebook, and more.

SnapRetail is offering a free 90-day, no-obligation trial of TrafficBuilder to retailers who sign up before June 15, 2010. To learn more about TrafficBuilder and for a list of participating lines, please visit http://www.snapretail.com/trafficbuilder/retailers.asp.

About SnapRetail:
SnapRetail is leading the way to solve the challenge of slowing wholesale and retail sales. With the largest online wholesale MarketPlace in the industry, we help vendors and sales agencies with the “sell to” of products to retailers. Plus, by leveraging the best of e-marketing and social media with the content of leading vendors, we offer the system called TrafficBuilder that retailers need to “sell through” products to consumers. SnapRetail is the complete solution for making retail a snap! More information is available on www.snapretail.com and SnapRetail’s Facebook Fan Page: http://www.facebook.com/snapretail.


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