24 April 2010

Saturday Special: Tradeshow Exhibitors & Social Media

Trade shows and social media are made for each other.

Shows consist of you, your product and your customers. Social media allow you to share this information.

It's important to document the event. Besides your booth, the one key piece of equipment to take is a digital camera with video and voice recording capabilities. I've covered hundreds of trade shows from the media side. My digital camera has become as indispensable as pen and paper.

With this camera, you are creating the raw material for your social media and traditional  marketing efforts. You will use the photos, videos and sounds you record for:

With this camera, you are creating the raw material for your social media and traditional  marketing efforts. You will use the photos, videos and sounds you record for:
  1. Facebook
  2. Your website
  3. Your blog
  4. Twitter
  5. Flickr (or other photo-sharing site)
  6. YouTube account
  7. Press releases
  8. Internal sales presentations
  9. E-mail newsletters
  10. Brochures
  11. Advertising
What should you shoot? You have to think like a newsman. Ask yourself: What interests my customers? What do I want my sales staff to know about my products? What story do I want to tell the media?
Assign someone on your staff to be the official photographer. Create a list of shots you must have. This might include: booth set up; products; ribbon cutting; award presentations (to customers or to staff); and customer interaction.
Think about what each of the social medium needs; that is, photos for Flickr and press releases; video for blog and website.

If you plan ahead, you will return from the trade show with six-months worth of material. The next step is to share that information.

Feeling overwhelmed? I'm available to help tell your story. Give me a call.

23 April 2010

Contemporary style indoor and outdoor furniture








At the High Point market, Euro Style offered complete room settings for the office, bar-dining room, living room, and outdoor spaces.
Office furniture features high-gloss black lacquered engineered wood with a chromed steel frame/base. Items are available in black or white lacquer.
The Corbusier lounge has a stainless steel frame with a black hammered lacquer base. It has an upholstered pad and neckrest in black leather, black/white cowhide, or brown/white cowhide.
The SweetLoft outdoor line includes stacking chairs in polished cast aluminum and tables with aluminum bases and stainless steel square tiltable top.
SweetLoft bar (inset) includes the Stacy bar table in engineered wood top, black-stained veneered ash, chromed steel supports and heavy marble base. The Carina bar stools in woven leather back have a smooth leather seat and chromed steel frame.


Retailers: Contact the manufacturer for prices and minimums.

Shoppers: Ask your favorite independent retailer to order this item for you.

22 April 2010

Candice Olson's new upholstered furniture


Candice Olson is launching two new fabric collections and approximately 75 new fabrics for Norwalk Furniture, a licensing partner.
The new fabrics offer a range of colors that support two color palettes: Cognac and Mist, and Gold Mine. They join the 850 fabric choices offered by Norwalk, which can be coordinated on sofas, chairs and pillows. Fabrics include a range of new textured solids in chenilles, velvets and wool blends as well as classic patterns like damasks, paisleys and stripes.


Retailers: Contact the manufacturer for prices and minimums.

Shoppers: Ask your favorite independent retailer to order this item for you.

21 April 2010

Extra-long shower curtains in 22 designs



The Legacy Groups introduces “The Bath Collection,” its collection of extra-long shower curtains from its linen division, Legacy Linen Group, LLC.The curtains extend past the top of the bath tub to the floor, allowing for a more finished look.
The Bath Collection includes 22 designs. The 90-inch-long curtains are produced in the USA from high-end fabrics and trims available in an array of solids, damasks, stripes, animal prints, and traditional French toile patterns. Designer touches include an 8-inch bullion trim along the header of the Lion Eyes pattern (representing a lion’s mane) and attached valances and trims for the French toile patterns.




Retailers: Contact the manufacturer for prices and minimums.

Shoppers: Ask your favorite independent retailer or designer to order this item for you.

20 April 2010

Furniture for smaller homes


aspenhome expands its American Traveler collection of bedroom and dining room furniture. New pieces include home office, home entertainment and occasional tables. The collection, originally know as British Travel, is scaled to fit into smaller vacation homes, retirement homes and second home condos or larger townhouses. Carved legs and reed accents with a rich plantation finish on birch veneers and solids highlight the collection.


Retailers: Contact the manufacturer for prices and minimums.

Shoppers: Ask your favorite independent retailer to order this item for you.

19 April 2010

Home furnishings licensed by Esquire magazine

Hearst Magazines, in collaboration with its licensing partners The Halo Group, Asia Minor and Go Home Ltd., is introducing Esquire Home, a new collection of home furnishings and accessories. Categories include furniture, upholstery, occasional pieces, area rugs, lighting and decorative accessories. The new line was launched at the High Point market this week.


Retailers: Contact the manufacturers for prices and minimums.

Shoppers: Ask your favorite independent retailer to order this item for you.
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