22 September 2010

Foursquare vs. Shopkick

By Nikki Baird, Managing Partner, RSR, Retail Systems Research

I like my phone. A lot. Okay, admittedly I am an Apple fan, not quite the level of my husband, but Antenna-Gate was not a big deal for me, and I do very much love my new iPhone 4. However, that does not mean I am maxing out my use of the device.

I occasionally remember to price-compare. I sometimes remember to use my Flixter app to find a movie show time rather than just Google it. I definitely love my new favorite app, Keyring, which lets me enter all of my barcode-based loyalty cards into a virtual wallet, and pull them up and scan them at the register straight from my phone.

But what about all the hype around the two "kings of location" that are often spoken in the same breath... foursquare and Shopkick? Here's why I think in the game of retail, apps like shopkick will win - but the business model is by no means refined quite yet.

Read the rest of the post here, at the RSR website.

21 September 2010

The 3/50 Project on Tour in Midwest

Great Lakes Tour October 6-15, 2010
Locations: Appleton WI, Rockford IL, Sycamore IL, Long Grove IL, Bourbonnais IL, Carmel IN, Warsaw IN
This tour schedule has been finalized. As specific details become available,
they'll be posted under the Events tab above.

Great Plains Tour 
Mid-November 2010
Locations: Newport AR, Waldron AR, Leavenworth KS, Atchison KS, Broken Bow NE
This tour schedule has been finalized. As specific details become available,
they'll be posted under the Events tab above.

See the 3/50 Project Facebook page for more details.

Read more about The 3/50 Project on its website.

20 September 2010

Seattle gift center holds October mini-market

press release
FINISH LAST-MINUTE HOLIDAY ORDERING and get a head start on your spring buying, October 4th and 5th at Pacific Market Center. In addition to special promotions, cold beer and warm pretzels, you’ll get a burst of inspiration to keep you energized and fresh in an ever-changing market.
  • Enjoy VIP amenities while you buy. Start your day with fresh pastries, freshly brewed coffee and international teas on us! Recharge during afternoon buyer celebrations, featuring complimentary Oktoberfest snacks, beer and northwest wines and win great prizes from select showrooms.
  • Get a preview of next season’s hottest trends. Succeeding in today’s market means being first with what’s trendy, what’s hot, what’s right now. Make sure you’re a part of this innovative, vibrant market to get all the newest styles, trends and colors ... before your competition does.
  • Fill-in between major markets. Did you miss summer market? Or place smaller-than-normal orders to see how they would perform? This is a unique, mid-season opportunity to fill in, finish your holiday buying and get a jump on spring.  It’s all right here!
  • Take advantage of exclusive promotions and showroom events, offered only here.
  • Support your local market. You want your customers to shop locally, right? When you do the same, you do business with vendors and reps who know your market, are committed to your success and carry the right products for intelligent Northwest consumers.  Plus, you reduce your carbon footprint and save time and money by doing your buying close to home.Post Options
Custom Search