22 February 2011

A new marketing tool for indepdendent retailers

press release

February 21, 2011, Pittsburgh, PA -- SnapRetail, a company that makes it easy for independent retailers to use email, Facebook and Twitter to market products and increase sales, has unveiled new enhancements to its TrafficBuilder product. SnapRetail’sTrafficBuilder is a virtually automatic marketing system that gives independent retailers all of the materials needed to create compelling marketing communications in minutes, with branded content from leading vendors including Vera Bradley, Mud Pie, Yankee Candle, Midwest-CBK, Evergreen and more.

“We listen carefully to our customers,” said SnapRetail CEO Ted Teele. “The enhancements we have announced today came directly from our retailers’ suggestions and continue to help us shape TrafficBuilder into a product that will most help them in marketing their stores.” TrafficBuilder was launched in November of 2010.

“It’s the little things in SnapRetail’s TrafficBuilder that make the product so great,” said Kym Priest, owner of St. John’s Gift Shop in Springfield, Mo. “I love the ability it gives me to post every single campaign to Facebook with just a click of the mouse or the ease of finding vendor images within my content library. And, what's even better is that the features keep rolling out. Every time I log into TrafficBuilder there's something new that's making marketing my store easier and faster.”

Major Addition: Customizable Photo Albums

One of the most exciting new enhancements to the system is the release of customizable photo albums. Retailers love the vendor-created photo albums that are a popular feature of TrafficBuilder, but many asked for the ability to create their own albums. This new feature allows retailers to drag-and-drop product images into an album, create custom captions, and send to their customers via email, Facebook, and Twitter.

“The online albums are a great way to let customers see what new products the retailer is stocking in their store. And, it even gives customers the ability to reserve a product right from within the album. This means retailers will be able to create buzz, track demand for products, and let their customers reserve products all online – without the cost or time of maintaining a full commerce website,” explained Teele.

Additional updates to the system include the addition of new seasonal templates, expanded reporting capabilities, and an enhanced text editor to help retailers create more attractive marketing messages. Retailers can take a 30 day test drive of the software to quickly build great marketing to their customers and to experience the new features by clicking here.

About SnapRetail

SnapRetail makes it easy for independent retailers to market products, increase sales and compete with larger retailers. The Pittsburgh-based company provides the industry’s only digital marketing & content aggregation system designed to improve the unique marketing and selling needs of independent retailers. The company created TrafficBuilder, a virtually automatic marketing system that gives independent retailers all of the materials needed to create compelling marketing materials in minutes. More information is available on www.snapretail.com and SnapRetail’s Facebook Fan Page: http://www.facebook.com/snapretail.


  1. Its a really great Blog. One of the most effective ways to promote products within a retail store is by utilizing point of purchase displays . Whether you are looking to boost your average ticket price, or simply want to draw in walk-by traffic, point of purchase displays are a great investment for any retail store.

  2. I liked this post very much..I m interior and ur site really helped me. A+ for this nice post. Thanks for the information on topics.I was excited by this article.


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