04 April 2011

Sligh Furniture has new website, social media apps

press release


April 2011, Holland, MI—Aiming to stay at the cutting edge in its use of technology to deliver information, Sligh Furniture is introducing several new digital tools for consumers and retailers. These tools include two enhanced Web sites, an expanded social media presence on Facebook and Twitter and the launch of the company’s first iPad application.

“We want to provide retailers and consumers with simple, immediate access to all the information they need to make informed decisions with regards to their furniture purchases,” said Rob Sligh, president of Sligh Furniture.  "Our new iPad application, and the enhancements we’ve made to our Web sites and Facebook and Twitter pages, provide an easy way to explore our product line and get the answers you need whenever and wherever it’s easiest.”

Sligh’s iPad app, to be rolled out at the April High Point Market, will provide the company’s sales representatives and retail salespeople with a powerful new tool. The app includes complete information about the company’s products, including key features, sizes and photos along with information on Suggested Retail pricing, inventory and shipping times.

“If a consumer is interested in a particular Sligh piece, a salesperson can use the iPad app to show them lifestyle photography, other pieces in the collection, pricing and availability,” said Sligh. “They won’t have to run back to the resource room to jump on their computer, because all that information will be right at their fingertips.” The app will include details about every piece in the Sligh line as well as Loft 102, a special line created by Sligh for the young and young at heart.

In addition to the new iPad app, Sligh has completely redesigned its Web sites at www.sligh.com and www.loft102forthehome.com, adding new functions and features. The Web sites include a rotating series of bold new graphic images at the top of the home pages that position the company as a leading source for stylish home office and home entertainment furniture.

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