11 May 2011

Retailer turns wholesaler with antiques-inspired line

White x White was founded in 2010 by owner/designer Kristen White, who has owned a 10,000 sq. ft. retail store in Topeka, Kan., since 1987. Kristen has been traveling to Europe since l990 and her product designs are inspired by the homes, gardens and antique shops she sees on her antique hunting excursions. She launched a wholesale line at the winter gift show in Atlanta, and she will be exhibiting next month at the Dallas gift show.

In addition to being a product designer, Kristen is an artist and interior designer who saw the need for affordable home décor made of sustainable and natural materials such as willow, reclaimed wood, glass, iron and terracotta. The White x White mantra is “repurpose, reclaim, restyle.”

“We’ll offer buyers our entire line of home décor at the Dallas show, including furniture, lamps, baskets, statuary, lanterns, trays and mirrors, all with a hip vintage vibe”, said Kristen White, owner and designer, White x White.  “Our line was very well received at our first show in January and we’re excited to announce that White x White will have twice as many SKUs available to order at the summer markets.” 

The White x White space will feature a backdrop of brown kraft paper with aluminum grommets hung with heavy weight jute.  “Our booth in Atlanta was the talk of the temps.  We had so many positive comments about our booth including, not only the backdrop, but our cutting edge products as well.  Order response was tremendous,” White said.  
“I’ve been in retail for 24 years.  I know what other vendors offer, including their price points, and I have a good feel for what’s missing in the marketplace.  White x White is the start of some-thing huge and I’m so excited it’s finally off the ground”, said White.  “I’ve been a buyer at the Dallas Market Center for almost 25 years.  It’s a fantastic market and now I’m proud to be on the other side, as a vendor.”

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