17 July 2011

Social Media Bar returns to Las Vegas market

The Hot Spot: Social Media Bar Returns for Summer Market

Popular Market Feature Designed to Help Attendees Increase Social Media Presence 

By Las Vegas World Market Center

LAS VEGAS – (July 15, 2011) — Attendees of World Market Center Las Vegas’ Summer 2011 Las Vegas Market will once  again have the opportunity to “join the conversation” as they learn about all the ways they can increase their social media presence – and ultimately their bottom-line – with the return of The Hot Spot: Social Media Bar.

The Hot Spot: Social Media Bar, now in its third incarnation, will allow for market attendees to meet with experts who can provide the latest tips and techniques on how to maximize their presence and fully connect with their customers in the ever-changing medium of social media. This summer’s Hot Spot will also boast a new location at C-301, and will feature informational sessions twice a day, Monday through Wednesday, one for beginners and one for intermediate users, that will provide hands-on training for social media and tips for online marketing.

“Social media continues to be an important platform where businesses can connect with their key audiences,” said Dana Andrew, vice president of marketing and public relations for World Market Center Las Vegas. “But, the fact remains that many people do not know how to take full advantage of this medium as a method of generating business. We see Hot Spot as a value-add for our attendees that will get them tweeting and updating their fans and followers in a way that will ultimately benefit their bottom-line.”

The Hot Spot: Social Media Bar was inspired by the Apple Genius Bar and was introduced at the 2010 Summer Las Vegas Market. Free assistance is provided by Christi Tullis of PuTTin’ OuT, who in addition to providing the latest tips for social media usage, can also help market visitors register their companies and brands on social media sites such as Facebook and Twitter. Catch the twitter conversation going on now, simply search #lvmkt.

About PuTTin’ OuT
PuTTin’ OuT is a renowned online marketing & social media consulting firm planning, consulting, and executing marketing campaigns for businesses for sites such as Facebook, Twitter, LinkedIn, YouTube, Foursquare, Digg, and Tumblr.  CEO of PuTTin’ OuT, Christi Tullis was an early adopter of social media when marketing her suburban, award winning Atlanta-based retail store, Ambiance Interiors & Gifts, Inc. In 2003, Tullis began a “Spot the Dot” campaign on MySpace utilizing her black H2 Hummer with white polka dots mimicking the Ambiance branded gift wrap instantly became an instant social sensation. Tullis understands the unique marketing position of the gift and home industry from markets, buyers, storeowners and interior designers. For more information on Tullis and PuTTin’ OuT, visit www.PuTTinOuT.com or find her on LinkedIn, Facebook and Twitter.

About World Market Center
Las Vegas 
World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center open daily to consumers and designers. For more information on World Market Center Las Vegas and its trade shows including the bi-annual Las Vegas Market and Gift+Home, visit www.wmclv.com. Find us on Facebook and Twitter.

World Market Center Las Vegas is a property of International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas.  IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries.  For more information on IMC, visit imcenters.com.

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