27 August 2011

Dallas Market Center reaches Facebook milestone

Dallas Market Center Reaches Social Media Milestone  

More than 5,000 people “like” company’s Facebook page

By Dallas Market Center

DALLAS – August 22, 2011 – Dallas Market Center, the world’s most complete wholesale resource, today announced that its Facebook page has reached more than 5,000 “likes.” This important milestone comes just over 18 months after the company launched its Facebook in January 2010. The Dallas Market Center Facebook page has become a community for ongoing conversations with customers and those interested in the industries the company serves. Participants engage with the brand every day and receive useful information on their own schedule.

“We are thrilled that so many of our customers are engaged in our social media platforms,” said Cindy Morris, COO, Dallas Market Center. “Through Facebook and Twitter our buyers and exhibitors have a more personal way to interact with our brand, while in turn we are able to share important information about our business and the entire industry.”

Facebook is just one part of the social media strategy of Dallas Market Center, which also includes more than 2,700 followers on Twitter and the Dallas Market Center YouTube channel. Information is shared daily through social media sites including industry news, market announcements and much more. During Markets, dozens of updates are issued regarding special events, educational opportunities, trend information, hospitalities and buyer giveaways.

“Social media is an excellent tool for us to reach our customers and talk with them, not just at them,” said Jane R. Robertson, EVP of marketing, Dallas Market Center. “Our social media team continues to seek new ways to connect with retailers, manufacturers and sales reps – more exciting things are to come.”  

About Dallas Market Center

Founded in 1957, Dallas Market Center is the world’s most complete wholesale marketplace. Within its marketplace of more than five million square feet, retailers from around the globe source products ranging from home furnishings, gifts, decorative accessories and lighting to textiles, fashion accessories and men's, western, women's and children's apparel. With more than 50 markets each year attended by more than 200,000 retail buyers from all 50 states and 78 countries, Dallas Market Center offers hundreds of events and seminars geared toward helping retailers expand business and increase profits. As a result, more than $8 billion in estimated wholesale transactions are conducted annually within the Dallas Market Center complex. The Dallas Market Center website is available at www.dallasmarketcenter.com.

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