30 August 2011

New furniture is designed for and by young adults

At the Las Vegas Market in August, Groovystuff announced a new product collection from Appalachian State University student Alex Parker. His Echo collection is one of the many new Groovystuff products that are said to provide retailers with designs to fill the trend gap between emerging young adults and established consumers.

These new products meet a price point that is attractive to this emerging demographic and the style points that more established consumers look for when furnishing their homes, according to Groovstuff. 

According to a press release: "The Echo Captain’s and Side Chair were designed specifically to take the grittiness of the old organic movement and soften that earth-crunchy look into a more elegant and sophisticated product. Sustainably harvested teak flooring provides the framework for the Echo Collection. The chair is then adorned with reclaimed teak branches. The flat, lacquer finish softens the contrast between these two types of teak and gives the chairs a modern, elegant look. "

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