29 January 2011

2011 home decor style trends

(The following is based on an article I wrote for Imax Worldwide Home. Read the entire blog post there, which is illustrated with photos of home decor.)


Consumer spending is pointing to an improving economy. Retail sales have risen for six months in a row. In fact, they were up 6.7% in 2010, the best gain in more than a decade. Retailers are shopping the winter markets with a little more cash in their pockets. Here are four home decor trends to keep in mind as you buy for 2011.
Bright and Happy. Perhaps consumers are feeling a little bit more confident about their finances or they are simply tired of economizing. They are ready to perk up their homes. Look for bright colors in home decor. Brights can be matched with grays and neutrals for a stunning effect. Pantone's 2011 color of the year is Honeysuckle, a reddish pink. 

Clean and Coastal. Wherever you are in the United States, you aren't far from water. Oceans, lakes (Great and small) and rivers inspire home decor. Design influences range from yachts to rowboats. Look for nautical blue cushions trimmed with white piping. Seashells appear furniture, wall decor and lamps, and they are used alone as decorative accents in their own right.  
Affordable Luxe. The look says luxury but the price point says otherwise This is the style for the shopper who likes to celebrate special occasions in her home. At market, watch for furniture with mirrored surfaces. On decorative accessories, take note of mirrors accenting photo frames and decorative boxes. 
Warm and Welcoming.  We have trimmed our dining-out budgets and become accustomed to home entertaining. But now it’s time for an upgrade. Whether it's a formal dinner party, a wine-tasting get-together or a simple drop-in for a cup of coffee, hostesses seek to change out their current dinnerware for something new. Blue is a strong color on the table this year. 

Use the momentum of rising retail sales to retain your customer base and to bring in new shoppers. Position yourself as the "go-to" retailer of fashion-forward home furnishings and gifts.



28 January 2011

Tote bag for apparel

The Green Garmento, filled with drycleaning


The Green Garmento is like a reusable bag for groceries, except that it is for clothes. It eliminates the drycleaning bag. At home, the bag serves as a hamper. Then it becomes a tote bag for the trip to the drycleaner. On the return trip to pick up clothes, the Green Garmento is a garment bag.

As a laundry hamper
The bag is available online now at the company's website and will be launched nationally at the International Housewares Show in March. The product is endorsed by Mike “The Situation” Sorentino of "Jersey Shore." He lives by the motto “GTL” (gym/tan/laundry). The Green Garmento says GTL can also mean “Green The Laundry.”
Filled with dirty clothes, on the way to the drycleaner's

27 January 2011

Wall-hung mirrors in custom colors, finishes

The Howard Elliott Collection offers a selection of decorative mirrors, accessories and alternative wall art. The company can provide custom designs and finishes for retailers, designers and hospitality clients. See the company at the Las Vegas market. 


26 January 2011

5 new bedding ensembles

Outdoor apparel manufacturer Woolrich Inc. has added textile manufacturer JLA Home to its growing lineup of home furnishings licensing partners. Planned introductions will include a total of five bedding ensembles. Queen sets will include a filled duvet, adjustable bed skirt, two Euro shams, and two standard shams. Decorative throws, themed pillows, and sheets will also be available separately, and will provide a variety of custom looks.

The JLA product line is designed to complement Woolrich’s existing brand partners and their products, which include: Lynn Haney Collection (handcrafted Santas); Mohawk Home (floor coverings); Picture Source (wall art); Rowe Pottery Works (handcrafted pottery and garden d├ęcor); Shadow Mountain (home furnishings); Shady Lady (handcrafted lighting and accessories); and Whitecraft (indoor and outdoor furniture).

24 January 2011

Stylish placemats, coasters, table linens

Engineered Squares

Faux bois in birch


Faux Bois (meaning fake wood) is a new design for the rectangular placemats from Chilewich. The patterns are available in three digitally printed simulated wood grains: Birch, Driftwood, and Walnut. The table linens are durable, washable and suitable for indoors and out. The company also carries coasters and floor mats. See it at the New York International Gift Fair.

Faux bois in driftwood
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