26 February 2011

Saturday special: social media

"Tweeting Your Way To Business Success" is the title of a blog post at Jola Interactive. The author writes: "social media marketing is well worth the investment because, when executed properly, your organization will excel."

Read the entire article here.

24 February 2011

Colorful aprons, kitchen towels, pot holders

Peking Handicraft Inc. (PHI) introduced a new line of kitchen textiles by licensee Ellen Crimi Trent. Trent's designs for Peking Handicraft are done in five colorful designs. All the styles boast a whimsical look, using bright, bold colors and a fanciful duck adorned in a chef's hat.

The classic statements "Sugar and Spice," "Kiss the Cook," "Bon Appetit," "What's Cookin'?" and "Never Trust a Skinny Cook," enhance the look of all aprons and kitchen towels found in each style.

All of the designs are offered in four coordinating pieces: standard apron, half apron, kitchen towel, and pot holder.

23 February 2011

Cupcake liners put style in the kitchen

Sutton Gourmet Paper offers eight designs of its cupcake baking liners. Each set of 50 baking cups is packaged in a round, clear plastic container. The container protects the shape of the liners so they bake perfectly. The company also sells in bulk to bakeries and professionals, as well as provides wholesale tubs to culinary retailers. It is a new exhibitor at next month's Housewares Show in Chicago.

Company founder Kellie Sutton says cupcake baking liners need to be "colorful, grease-free and look beautiful using only one liner. Our whites stay white, the colors are vibrant and the designs are crisp."

22 February 2011

A new marketing tool for indepdendent retailers

press release

February 21, 2011, Pittsburgh, PA -- SnapRetail, a company that makes it easy for independent retailers to use email, Facebook and Twitter to market products and increase sales, has unveiled new enhancements to its TrafficBuilder product. SnapRetail’sTrafficBuilder is a virtually automatic marketing system that gives independent retailers all of the materials needed to create compelling marketing communications in minutes, with branded content from leading vendors including Vera Bradley, Mud Pie, Yankee Candle, Midwest-CBK, Evergreen and more.

“We listen carefully to our customers,” said SnapRetail CEO Ted Teele. “The enhancements we have announced today came directly from our retailers’ suggestions and continue to help us shape TrafficBuilder into a product that will most help them in marketing their stores.” TrafficBuilder was launched in November of 2010.

“It’s the little things in SnapRetail’s TrafficBuilder that make the product so great,” said Kym Priest, owner of St. John’s Gift Shop in Springfield, Mo. “I love the ability it gives me to post every single campaign to Facebook with just a click of the mouse or the ease of finding vendor images within my content library. And, what's even better is that the features keep rolling out. Every time I log into TrafficBuilder there's something new that's making marketing my store easier and faster.”

Major Addition: Customizable Photo Albums

One of the most exciting new enhancements to the system is the release of customizable photo albums. Retailers love the vendor-created photo albums that are a popular feature of TrafficBuilder, but many asked for the ability to create their own albums. This new feature allows retailers to drag-and-drop product images into an album, create custom captions, and send to their customers via email, Facebook, and Twitter.

“The online albums are a great way to let customers see what new products the retailer is stocking in their store. And, it even gives customers the ability to reserve a product right from within the album. This means retailers will be able to create buzz, track demand for products, and let their customers reserve products all online – without the cost or time of maintaining a full commerce website,” explained Teele.

Additional updates to the system include the addition of new seasonal templates, expanded reporting capabilities, and an enhanced text editor to help retailers create more attractive marketing messages. Retailers can take a 30 day test drive of the software to quickly build great marketing to their customers and to experience the new features by clicking here.

About SnapRetail

SnapRetail makes it easy for independent retailers to market products, increase sales and compete with larger retailers. The Pittsburgh-based company provides the industry’s only digital marketing & content aggregation system designed to improve the unique marketing and selling needs of independent retailers. The company created TrafficBuilder, a virtually automatic marketing system that gives independent retailers all of the materials needed to create compelling marketing materials in minutes. More information is available on www.snapretail.com and SnapRetail’s Facebook Fan Page: http://www.facebook.com/snapretail.

Fireplace screen for lodges and wooded cabins

"Deer on the Loose" decorative fireplace screen

Meyda Custom Lighting's Deer On The Loose Fireplace Screen (model #50971) is a folding screen that can be used with a working fireplace. The screen features does and bucks scampering through the woods. Hand finished in black, the fireplace screen was custom-crafted by artisans in Yorkville, N.Y., located at the foothills of the Adirondack Mountains. The screen can be used in homes, lodges, cabins, restaurants, inns, hotels and commercial spaces. It measures 62 inches wide and 40 inches tall.

21 February 2011

Hanger organizes scarves, hoisery

The Hosiery Hanger is an organizing hanger designed to keep hosiery and scarves organized and free of wrinkles and snags. It will be launched in the United States by BAM Marketing next month at the 2011 International Home + Housewares Show in Chicago. The slim design is said to save closet space while keeping accessories neat and organized. It is designed with eight separate sections of soft elastic so hose and scarves won╩╝t wrinkle or snag.

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