13 July 2011

Follow the “best of” the Atlanta gift market live

bwconnect to Stream “Best of” Market Info Live in Atlanta

Complimentary Food, Drink, Samples, Giveaways and Events Info Available in Real Time

By bwconnect

LAKEWOOD, Colo. – bwconnect™, the online wholesale shopping site dedicated to the gift & home industry, will be connecting retailers in Atlanta with a live, up-to-the-minute listing of all the food, drink, swag and party information as it happens. The service, called #WhoWhatWhere allows retailers to know, at any given time during their shopping experience, where the best complimentary services can be found. Whenever they get hungry, decide it's time for a drink, need a little something sweet, or want to find the hottest event - they can simply check the stream and have a live listing at their fingertips.

To access the free service, users simply hop on twitter at www.twitter.com and follow the bwconnect account (@bwconnect). To see a complete list of everything going on including other’s comments, click on any of the highlighted #WhoWhatWhere hashtag links or enter #WhoWhatWhere in the twitter search box. Retweeting a listing with a personal message attached can also be a convenient way meet up with friends during market.

bwconnect™ is the only free wholesale shopping site specifically for Gift and Home retailers that lets them shop thousands of new products from more than a hundred suppliers with a single shopping cart while connecting with their rep. The service was created by Brandwise, the leading sales technology company that has been dedicated exclusively to servicing the Gift and Home industry since 1997 when it first introduced hand-scanning technology to the industry.

“Brandwise technology has always been aimed at enabling manufacturers and sales reps to sell more efficiently and the retailer ultimately has benefited in the end with an enhanced buying experience,” says Todd Litzman, president of Brandwise. “bwconnect is our online portal made directly for the convenience of the retailer to work with their rep and supplier anytime 24/7. We wanted to do something directly for the retailers at market and this seemed like a common-sense way to provide them with the most up-to-date information they want, when they want it, and using some of the latest social media technology to even further enhance their buying experience.”

All showroom exhibitors are welcome to submit their complimentary services for inclusion on #WhoWhatWhere by sending details to Joyce Kesler at jkesler[at]brandwise.com.

About Brandwise

Brandwise is an Application Service Provider (ASP) delivering hosted software solutions to manufacturers and their sales organizations within multiple industries. Combining Order Capture and Integration technology, Business Intelligence, B2B e-Commerce, and Customer Relationship Management (CRM) to enhance the coordination and communication of information between manufacturers and their sales channels, the Brandwise product suite integrates a series of powerful and leading-edge tools that help Suppliers and Sales Reps efficiently sell more products to their retailer customers in a collaborative environment. In over 12 years of operation, Brandwise consistently brings a fresh perspective, and revolutionary advancements, to a number of vertical markets from Gift and Home to Publishing, Apparel, Footwear and Sporting Goods.

11 July 2011

Events and specials from Atlanta gift show exhibitors

Calypso Studios is giving away free feather necklaces to the first 100 buyers Thursday, Friday and Saturday in The Southern Link Showroom 1613.


Imax Worldwide Home says: "Place an order of $1,500 during our summer shows, and you could be reimbursed for your market expenses of up to $750! All qualifying orders will be entered into drawings to win." The prize may be exchanged for an order discount of $750. Imax will make the same offer at the Las Vegas Market.

Meet jewelry artist Debra Mitchell from 10 a.m. to 2 p.m. on Thursday, Friday and Saturday (July 14-16) in the Transpac Showroom – Bldg. 1, Suite 19-D10. Designed by Debra Mitchell, jewelry artisan and creator of Twisted Silver, LLC, a company known for its use of intermingled found objects, metals and natural elements, PERCH features approximately 75 designs and 200 SKUs that highlight three different trend categories: Chain Gang, Well Dressed and Natural Elements. Individuals who place an order of $100 or more will receive a free bracelet from the new PERCH collection, as a thank you from Transpac.

Just Got 2 Have It!, Building 2, Floor 16, Suite 1637
  • Royal Treatment. Friday, July 15, from 4 to 8 p.m. Enjoy music, fashion and cocktails from London UK. The first 50 retailers who place orders that day will receive a free gift!
  • Saturday, July 16, fro 4 to 7 p.m. enjoy a “Taste of Britain.” There will be a selection of British cuisine including Shepherd’s pie, ales and cocktails. Throughout the day, enjoy other British experiences and treats. Each customer who places an order that day will be qualified to win a gift basket filled with our Bond Street favorites valued at $500.
  • Sunday, July 17, from 4 to 6 p.m. Enjoy High Tea with light fare, sweet treats, jams, clotted cream, and English teas. Each order placed that day will be entered to win a free spa day at the Ritz Carlton valued at $300.


Manual Woodworkers & Weavers is having a drawing for an iPad on Saturday, July 16. All who place an order on Saturday will be entered
into the drawing. Manual is also having a drawing for a Kindle both Friday, July 15 and Saturday, July 16, from 8 a.m. to 3 p.m. to enter. Buyers must be present to win. All drawings will be held Friday and Saturday evenings at 6 p.m. AmericasMart Building 2,West Wing Suite 697.

Sunday special: A new book by Pamela Danziger

"Putting the Luxe Back in Luxury: How New Consumer Values are Redefining the Way We Market Luxury" by Pamela N. Danziger

By Paramount Market Publishing

Meet the HENRYs (High Earning Not Rich Yet households with incomes of $100,000 or more). They along with their wealthier counterparts, including the sometimes overlooked millionaires living next door, make up the top 20 percent of household incomes in the U.S. and account for more than 80 percent of all luxury spending. You will find them in the lobbies of five-star hotels, at boutique counters, and on the sales floors of high-end department stores. They can also be found at auto shows and in art galleries, and they are often major contributors to a wide spectrum of not-for-profit organizations.


Butterflies and Temperate Pragmatists
But clearly this market is not one market. This new book by one of the foremost experts on retail and discretionary spending redefines the luxury market today, segmenting it by the obvious demographics of age and income, and by the more nuanced characteristics of life stage and lifestyle, which better explain consumer relationships with high-end brands.

The author uses survey data collected between 2007 and the first quarter of 2011 to define five distinct groups within the luxury market--Butterflies, Cocooners, Aspirers, Temperate Pragmatists, and X-Fluents. Each of these groups makes up approximately one fifth of the market. Understanding these five groups of consumers, especially the new Temperate Pragmatists, will be the key to surviving and thriving in today's highly competitive luxury marketplace.


A 10-Year Drought
Pam Danziger is one of the most astute observers of how consumers spend their discretionary income. In this, her latest book, she offers insights into the shopping and spending behavior of top-tier consumers, warning that as Baby Boomers age out of their peak earning (and spending) years, luxury markets won't see another wave of consumers with as much spending power until about 2020. In the meantime, marketers, retailers and service providers will have to work harder and smarter to maintain or grow their brand share.


"Putting the Luxe Back in Luxury" also examines the myth that luxury consumers don't use the internet and points out that many luxury marketers are missing the mark by refusing to allow their time-starved clients to shop online. Replete with interviews from dozens of retail industry experts, thought leaders, and top brand executives the book offers you their sage advice along with strategies and Danziger's own prescriptions for rainmaking in the face of the drought.

Find out about the demographic and economic forces that will shape the high-end market for the next 10 years. Learn how leading brands are adjusting to the biggest wave of changes to sweep through the luxury market in decades.

An important book for brand managers and a must-read book for marketers of all stripes.

(272 pages, paperback, ISBN 978-0-9819869-4-4; May 2011)
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