September 2012 Copenhagen welcomes the World of design with the launch
of a new annual fair for contemporary furniture, lightning and design
objects. The focus of the fair is to catch the essence of the Nordic
high quality design and its creative DNA. To show that Nordic design is
contemporary, modern, and innovative and continues to evolve, while
standing on the shoulders of the giants of the past. This is why the
fair is simply named: DNA. The initiative is created by the
pioneering team behind the CPH Vision/ Terminal-2 fashion fair, a
fashion event that in few years has become one of the most exciting of
its kind in Europe.
is new design hub with an exclusive mix of Scandinavian and
international brands, of creative talent and established manufactures.
As a natural melting and gathering point for retailers, buyers,
architects, interior designers, journalist and design lovers, DNA is loaded with the potential to become a new platform for design in Northern Europe. Situated in the stunning old warehouse Lokomotivværkstedet in the centre of Copenhagen the fair is a new key event in the international design calendar.
some time Copenhagen has lacked a fair for furniture, lightning and
design. A place that once a year puts focus on and celebrates the
creative and exiting development and a fair is just the right thing for
that. It seems so natural since furniture and design is such a big part
of our Nordic consciousness and the Danish capital has everything needed
to host such an event: Great architecture and culture, accessibility
and modern infrastructure” says Erik Rimmer, editor-in-chief of the
exclusive Danish design and living magazine BO BEDRE.
launch of DNA is an important step on the path to establishing
Copenhagen as an epicentre for high quality design of the kind that
caters for a demanding audience. This is a step, which is very welcomed
by the key players in the design industry.
“The DNA fair focuses on
quality and not quantity, which makes it different from other events in
the same category. It is a platform for the companies that are thinking
ahead and doing really well,” says Michael Anker, the Danish CEO of the
Italian lightning company Luceplan.
“With the fair at
Lokomotivværkstedet we now have the optimal setting for Nordic brands to
show the world what they do so well – and for international brands as
Luceplan to show their work in this high quality context. And putting
focus on quality in both design and materials points backwards to a
proud tradition in Scandinavia and at the same time it points to a
future where a lot of newer, innovative brands are heading for success,”
Michael Anker explains.
order to ensure Copenhagen as a landmark on the international map of
design we thrive to include a number of high-end brands, such as
Engelbrecht and Hay situated in the Danish capital as well as Luceplan
and Montana, that already created permanent showrooms at Pakhus 48 in
the area Nordhavn. These companies have already shown their interest in
participating at DNA and with the new annual DNA fair the companies see
an even stronger potential of showing just how much Copenhagen has to
offer as a major and international design city.
“I warmly welcome
this initiative. Copenhagen simply has to have a design fair.
Lokomotivværkstedet is a unique location for Danish as well as
international design and we at Montana are looking forward to combining
what we do at Pakhus 48 with DNA. It is important that we are all
heading in the same direction in order to attract as much attention as
possible to Copenhagen and the great World of Nordic design,” says CEO
of Montana, Joakim Lassen.
FACTS ABOUT DNA
WHEN: 6-9 of September 2012
WHERE: Lokomotivværkstedet, a stunning 15,000 m2 warehouse in the centre of Copenhagen.
WHAT: DNA exhibits in all categories, including living, retail, office and public.
Additional info: Jan Busch Carlsen, Exhibition Professionals, Phone +45 3964 8586 – Mobile +45 4095 8586 – E-mail firstname.lastname@example.org or Tine Jaegerskou at: Email email@example.com