10 October 2012
Groovystuff is partnering with the Industrial and Graphic Design Department and the College of Architecture, Design & Construction at Auburn University for the second academic year in a row. Popularity for the Groovystuff: By Design Challenge has grown so much within the Industrial Design department at Auburn, that professor Tin-Man Lau has now included the challenge in two different classes to accommodate the rapidly growing student interest.
Twenty two students under the leadership of Professor Tin-Man Lau are charged with designing a furniture, lighting, or home décor product that emphasizes form, structure, and sustainable manufacturing practice using the reclaimed materials found in the Groovystuff brand. The student design must be aesthetically pleasing, expressive, innovative, and considered for mass-production and inclusion in the exclusive, celebrity endorsed, Dick Idol Legends Collection.
To properly introduce future graduates to the residential home furnishings market, the Groovystuff: By Design Challenge is set up as a two stage process. For stage one of the contest, students will be competing for the “Popular Vote at Market” and a cash prize, by submitting a 20” x 30” product board, a ¼” scale model, and a 42” tall pedestal for display and presentation of their models to the retailers, designers, and trade professionals attending the Fall High Point Market, October 13-18, 2012.
For stage two, Groovystuff will then put these innovative designs into production and launch the finished goods six months later at the April 2013 High Point Market. Students will then be competing for the grand prize: “Most Written Orders at Market” and rewarded with an additional cash prize, inclusion in the celebrity endorsed Dick Idol Legends Collection, permanent royalties for life, and a reason to join the residential home furnishing industry.
For the High Point Market, Groovystuff along with co-sponsor IMC properties help to broaden the educational outreach of university programs across the country, by giving them real world market experience and exposure in “The University Hall of Innovation & Job Creation”, a sponsored space at market that provides future graduates with networking opportunities and a platform to build on their association with the industry prior to graduation.